hello & welcome!

We're White Spruce Market.

Most days you'll find us covered in crinkle paper, ogling over pretty packaging. Based in Duluth, MN, we serve clients & customers nationwide with gorgeous curated gifts for occasions big + small.

As a woman-owned & operated small business, we are ALL about supporting fellow small businesses, with a soft spot for independent female artisans.

Nice to meet ya! 👋🏼

We thrive creating unforgettable gifts

for businesses big & small.

who we serve

Large corporations, small businesses, and solopreneurs who are short on time, but who deeply value building relationships with their people.

We thoughtfully curate on-brand & on-budget gifts for client appreciation, employee recognition, events, conferences, milestones, celebrations, and more.

We are truly full-service, covering every detail from gift concept creation to product sourcing to packing, shipping, and fulfillment.

Although our bread & butter is corporate & business gifting...

We also serve customers nationwide with our collection of Ready-to-Ship gift boxes
(and you can even design your own using our Build Your Own Gift platform!).

Meet our team below 👇🏼

founder + ceo

bailey aro hutchence

Serial entrepreneur. Dog mom. Travel junkie.

Nearly a decade ago, Bailey discovered the power of gifting in her photography business. Her clients were wowed, her bookings soared, and the idea for White Spruce was born!

These days, when she's not leading the White Spruce crew, you'll find her making magic in her other two companies (Cedar Bound and Bailey Aro Photography), along with coaching + mentoring small business owners.

Shop manager & sales lead

Emily Fletcher

Your gifting BFF.

Apart from overseeing the White Spruce online shop, Emily manages all of our corporate gift accounts. She'll be your main point of contact for all Corporate + Business gift projects! Her gift designs are *chef's kiss* (not to mention her warm personality + impeccable attention to detail!).

When she's not acting as Head Gift Guru at White Spruce, you'll find her nose in a book over at Midwest Book Queen.

shop assistant

Sarah roesler

Gift packer extraordinnaire.

Most shipping days, you'll find Sarah covered in crinkle paper as she expertly packs your gift orders & handwrites those heartfelt card messages! With a background in digital illustration, Sarah also helps with our graphic design projects, including custom belly bands + social media graphics. She's also the mastermind behind many of our Reels & TikToks!

and let's hear it for:

Our makers & artisans

We wouldn't be here without our talented makers + artisans! Every product we source is carefully selected for design, quality, and craftsmanship. We carry dozens of independent small business brands from around the U.S., with a soft spot for delightful packaging + women-owned companies.

The best part? Every single gift box purchase supports up to eight small businesses at once.

Read Our Meet the Maker Series