In honor of our 2nd Birthday, we wanted to throw it back to how this business began. We've shared bits and pieces throughout the last couple of years, but here's a more detailed look at how White Spruce came to be!
White Spruce Market was born from a love for gifting.
I've always been a lover of handwritten notes, a strong believer that snail mail is not dead, and that the tangible things should not be lost in a world becoming more digital each day.
As a wedding photographer for nearly eight years before starting White Spruce, I saw the impact sending a simple handwritten note or gift to my couples had on their experience with me (heck, some of my clients still remind me of the mug or note or dog treats I gave them!). While there is a cost to gifting, I always saw the value in it -- it was the least I could do for the incredible clients who were investing so much in me!
Fast forward a few years, and I realized the passion I had for thoughtful gifting & beautiful packaging was something that set me apart. I fell in love with delivering a fancy-pants client experience (emphasis on the gorgeous packaging + personal touches!) and dreamed of a business where I could do this for more than just my own clients + friends. And there it was: From a tiny seed of an idea, White Spruce Market was born!Today, marks two years of helping others express gratitude with ridiculously beautiful gifts (it's also my actual b-day, so there's plenty to celebrate this week!).
Since we launched, White Spruce has grown from a one-woman show, to recently hiring my first assistant, and we're so excited for all the exciting projects ahead. Cheers & love to all of our supporters! We couldn't do this without you!
To celebrate our 2nd birthday, we're giving away a gift box to one lucky winner on Instagram: CLICK HERE for a chance to win!