June 01, 2022

White Spruce Turns FIVE: A Birthday Note From Bailey

White Spruce is officially a kindergartener.

We turn FIVE on June 3, 2022! 🤯

To celebrate, I’m sprinkling in a few photos of O.G. gifting creations from when White Spruce was just a twinkle in my eye…

What started as a tiny seed of an idea is now a five year-old gifting biz. Years ago, in my past life as a full time wedding photographer, I fell in love with creating gorgeous packages + gifts for my clients. Not only did I love putting together pretty components & wowing my clients, I genuinely loved the hands-on creativity of gifting.

So I said, “Why not? Let’s start another business…”

And from there, White Spruce was born!

It was a slooooow start: On launch day, I fully expected a sold-out shop, and was completely gutted when it took over a week to receive my first sale. My brain said: “You’re a flop, a failure! Go home!”

Little did I know, a slow start isn’t a long-term barometer for your business – in fact, slow growth builds strong roots 💪🏼 And I’ve been living by that mantra ever since.

Fast forward five years later, and we have a small but mighty team, fulfilling thousands of gift orders annually. Our online shop features dozens of ready-to-ship gifts, along with our new, wildly popular Build Your Own Gift platform! Beyond the shop, our bread + butter is Corporate & Business Gifting. More on that below:

Who we serve today:

Client + Team gifts for…Wedding Photographers, Event Planners, Financial Planners, Attorneys, Accounting Firms, Insurance Agents, and more

Event + VIP gifts for…Virtual + In-Person Conferences, Venues, Casinos, and more

Individuals sending love across the miles, whether it’s a birthday gift, encouragement during a tough time, or a big milestone celebration.

We’d love to serve more…

Real Estate Professionals: We’re here to help you wow your clients with custom, high-impact closing gifts!

Conference & Event Organizers (both in-person & virtual!)

Healthcare Organizations & Hospitals: Recruitment Gifts, Team Gifts, and more (we’ve been on this mission for awhile — let’s see what happens when we put this into the blogosphere 😉)

Nationwide Brands: We don’t just feature MN-made products; we source artisan goods from around the country, and currently serve corporate gift clients from coast-to-coast. Are you part of a nationwide company & love our style? We’d love if you passed our name along!

What’s next for White Spruce?

Our biggest goal = Continue growing our Corporate & B2B gifting program. We have the capacity to fulfill hundreds (& even thousands!) of gifts per batch, relieving headaches for businesses big + small. We’re all about the details, and thrive handling the logistics, all while creating on-brand + on-budget gifts. Know a brand looking to wow their clients, love on their team / VIPS, or elevate their next event? We’d be so grateful if you sent them our way! Click here to get started.

A new home for White Spruce…? 🏠 We’ve been a home-based business since the beginning. Apart from the occasional local pop-up, we are 100% online based. However, plans are brewing…stay tuned over the next 12 months as we explore the possibility of a magical new space!